FAO FISHERIES TECHNICAL PAPER 468 Fish marketing and credit in Viet Nam by Audun Lem Fishery Industry Officer Fish Utilization and Marketing Service FAO Fisheries Department Uwe Tietze Fishery Industry Officer Fishery Technology Service FAO Fisheries Department Erhard Ruckes Consultant FAO Fisheries Department and Raymon van Anrooy Fishery Planning Analyst Development Planning Service FAO Fisheries Department
FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 2004
	Table of Contents

Cover photograph:
Cau Moi Market in Ho Chi Minh City, Viet Nam. Courtesy of Nguyen Viet Ha.

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ISBN 92-5-105218-2
ISSN 0429-9345

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Contents

Preparation of this document
Abstract
Acronyms and abbreviations

Introduction

OBJECTIVES OF PROJECT AND STUDY
METHODOLOGICAL FRAMEWORK AND RESULTS
LIMITATIONS

Summary of proceedings and conclusions of project inception workshop

1. PURPOSE AND BACKGROUND
2. ATTENDANCE
3. PROCEEDINGS

3.1 Opening
3.2 Introduction
3.3 Review of the available secondary data on the marketing of fishery products in Viet Nam
3.4 Identification of issues to be covered by the studies - working groups and plenary session
3.5 Survey design, geographical coverage and timeframe
3.6 Closing session

Appendix 1 - Workshop programme

Appendix 2 - List of participants

Fish marketing in Viet Nam: current situation and perspectives for development

1. INTRODUCTION

1.1 Background
1.2 Methodology
1.3 Project design
1.4 Data collection methods
1.5 Data analysis methods

2. OVERVIEW OF VIET NAM’S FISHERIES SECTOR

2.1 Aquaculture
2.2 Fishing
2.3 Fish processing and exporting
2.4 Major targets for fisheries development in the future
2.5 Fish marketing development policy

3. ROLE OF VARIOUS OPERATORS IN FISH MARKETING

3.1 Fisherfolk
3.2 Fish farmers
3.3 Wholesalers
3.4 Retailers
3.5 Processors
3.6 Institutional consumers
3.7 Household consumers

Family household characteristics and effects on fish consumption
Fish consumption patterns
Fish buying patterns
Consumers’ access to fish
Promotion of fish consumption

3.8 Public sector responsibilities

4. FISH MARKETING SYSTEM IN VIET NAM

4.1 Main fish marketing channels
4.2 Prices
4.3 Fish marketing operations
4.4 Infrastructure and equipment for fish marketing
4.5 Labour in fish production, processing, and marketing

5. MARKETING FISHERIES PRODUCTS

5.1 Description of fish marketing channels
5.2 Market structure, conduct and performance

6. OPERATORS’ PERCEPTIONS OF THE CURRENT FISH MARKETING SITUATION

6.1 Main difficulties faced
6.2 Main factors for increasing profits
6.3 Priorities for improvement action

7. CONCLUSIONS AND RECOMMENDATIONS

7.1 Conclusions
7.2 Recommendations

Vertical chain cooperation in the Vietnamese fisheries products channel

1. INTRODUCTION AND BACKGROUND

1.1 Justification and objective of the study
1.2 Methodological framework
1.3 Structure of this section

2. OVERVIEW OF THE CURRENT FISHERIES PRODUCTS MARKETING CHAIN STRUCTURE, CONDUCT AND PERFORMANCE

2.1 Market structure
2.2 Market conduct
2.3 Market performance

3. THE CONCEPT OF VERTICAL CHAIN COOPERATION

3.1 History
3.2 Objectives of vertical cooperation and conceptual frameworks
3.3 Vertical integration versus vertical cooperation
3.4 Success stories and failures

4. CURRENT COOPERATION AND COORDINATION PRACTICES IN THE VIETNAMESE FISHERIES PRODUCTS CHAIN

4.1 Is there demand for vertical cooperation?
4.2 Current level of cooperation
4.3 Motives for and against cooperation
4.4 Vital issues for and constraints to cooperation
4.5 Agreements
4.6 Cooperation initiators and leadership
4.7 Cultural and traditional aspects

5. A MODEL FOR VERTICAL CHAIN COOPERATION

5.1 Theoretical issues
5.2 Practical guidelines

6. CONCLUSIONS AND RECOMMENDATIONS

6.1 Conclusions
6.2 Recommendations

REFERENCES
Annex A

Economic modelling and fish consumption

1. PRESENT SITUATION

1.1 Studies
1.2 Food supply versus food consumption
1.3 Modelling, forecasts, and elasticities
1.4 Fish consumption and effect of rising incomes

2. DESCRIPTION OF SURVEY AND SURVEY RESULTS

2.1 Household consumer surveys
2.2 The fish basket
2.3 Regressions
2.4 A few words of caution

3. THE MODEL
4. PROJECTIONS
5. CONCLUSIONS AND RECOMMENDATIONS

5.1 Conclusions
5.2 Recommendations
5.3 Policy implications

Financing of production and marketing of fish and fish products in Viet Nam

1 GENERAL INFORMATION ON FINANCIAL INSTITUTIONS PROVIDING CREDIT TO THE FISHERY SECTOR IN VIET NAM
2. CREDIT USE AND CREDIT NEEDS OF FISHERS

2.1 Demographic characteristics of fishers
2.2 Occupational characteristics of fisherfolk
2.3 Present use of credit
2.4 Future credit needs and sources
2.5 Perception of accessibility of credit
2.6 Credit programmes in support of offshore fisheries in Viet Nam
2.7 Conclusions and recommendations on credit use and needs of marine capture fisheries

3. CREDIT USE AND CREDIT NEEDS OF FISH FARMERS

3.1 Demographic characteristics of fish farmers
3.2 Occupational characteristics of fish farmers
3.3 Access and use of credit by fish farmers
3.4 Plans for fish farm development and related credit needs
3.5 Conclusions and recommendations on meeting credit needs of fish farmers

4. CREDIT USE AND CREDIT NEEDS OF FISH WHOLESALERS

4.1 Occupational characteristics of wholesalers
4.2 Present use of credit
4.3 Future credit needs and sources
4.4 Perception of accessibility of credit
4.5 Conclusions and recommendations on meeting credit needs of fish wholesalers

5. CREDIT USE AND NEEDS OF FISH PROCESSORS

5.1 Demographic characteristics of fish processors
5.2 Occupational characteristics of fish processors
5.3 Present use of credit
5.4 Future credit needs and sources
5.5 Perception of accessibility of credit
5.6 Conclusions and recommendations on meeting credit needs of fish processors

6. CREDIT NEEDS AND USE OF FISH RETAILERS

6.1 Demographic characteristics of fish retailers
6.2 Occupational characteristics of fish retailers
6.3 Present use of credit
6.4 Future credit needs and sources
6.5 Perception of accessibility of credit
6.6 Conclusions and recommendations on meeting credit needs of fish retailers

7. DATA REQUIREMENTS AND SOURCES FOR A DATABASE/MANAGEMENT INFORMATION SYSTEM ON FISHERIES CREDIT IN VIET NAM

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