International Year of Pulses logo guidelines

1. IYP 2016 logo

The IYP 2016 visual identity consists of a logo and the accompanying words “2016 International Year of Pulses”. 

2. IYP 2016 logo block

The IYP 2016 logo block (logo and accompanying words) can be used in its three variants: horizontal (illustration 1), square (illustration 2), vertical (illustration 3).

The elements of the logo block can also be used independently: logo only (illustration 4) and text only (illustration 5). Please note the text can be placed on either side of the emblem.

3. Typeface
 
The accompanying words of the logo should not be modified in any way. Typeface should remain Frutiger Neue LT CYR  Condensed Light.  Also font size, colour, weight, alignment and spacing should not be modified.

4. Colour options

The colour options for the IYP 2016 are identified below.

• CMYK codes should be used for printed materials.
• RGB codes should be used for web, audio-visual material, etc.
• HEX (Hexadecimal colour) codes should be used for HTML.



5. Language options

The IYP 2016 logo, in all its variants, is available for use in all FAO official languages: Arabic, Chinese, English, French, Russian and Spanish. 

The accompanying words of the logo - “2016 International Year of Pulses” - can be translated into any language.  All new translations need to be validated with the IYP 2016 Secretariat at FAO.

6. Positioning of the logo

The IYP 2016 logo can be used alone or in combination with other logos.

The preferred option is to place the IYP 2016 logo in the top left corner of a composition (illustration 6).  Alternatively, the IYP 2016 logo can be placed in the lower right corner (illustration 7).

Illustration 8 provides guidance on the positioning of the IYP 2016 when used in combination with partners’ logos or project logos.  As overall guidance the IYP 2016 logo must be placed in the top left corner whereas the project logo must be placed in the upper right corner.  Observers’ and partners’ logos will be positioned in the bottom corners.

7. Misuse of the logo

National committees or other focal points for IYP 2016 observance are encouraged to maintain the core design of the logo and accompanying words when they develop communications materials such as a letterhead, website, brochure or poster.

The IYP 2016 logo should not be modified in any part. The logo should not be stretched, adapted using different colours or wrong colour options.

For more detailed design instructions, please contact the communications team at the IYP 2016 Secretariat at pulses-2016@fao.org.

8. Who can use the IYP 2016 visual identity?

The IYP 2016 logo may be used by individuals and NGOs/not-for-profit organizations for any promotional activities aimed at increasing awareness of the International Year of Pulses, provided that these activities are consistent with the aims and principles of the IYP 2016 and not contrary to public order, morals or human rights.

All organizations that intend to use the IYP 2016 visual identity for fundraising activities must receive prior approval from the IYP 2016 Secretariat.

9. Uses of the logo

The IYP 2016 logo can be used by organizations or individuals who support the IYP 2016 goals and would like to help raise awareness of IYP. 

The logo is intended primarily for two kinds of promotional use: information and fundraising, as outlined below.

a. Information uses of the logo

Information uses of the logo are those which are:

• primarily illustrative
• not intended to raise funds
• not carried out by a commercial for-profit entity

b. Fundraising uses of the logo

Fundraising uses of the logo are those intended to raise money to pay for activities related to the key messages of the International Year of Pulses. They may only be undertaken by non-commercial not-for-profit entities. Permission to use the logo for fundraising purposes is given by the IYP 2016 Secretariat.

c. Commercial uses of the logo

Commercial uses of the logo are those intended to generate income or profit, either directly or indirectly. Commercial use of the IYP logo is not permitted.

Before the logo is used for fundraising purposes, a waiver must be signed by the entity that is requesting to use the logo. Please write to the IYP 2016 Secretariat at pulses-2016@fao.org.

10. Liability

All entities authorized to use the logo, whether for informational or fundraising purposes, must acknowledge that:

a. The entity is responsible for ensuring that the activities are carried out in accordance with the applicable law and for ensuring that appropriate insurance is maintained to cover the risks arising out of such activities.

b. The United Nations and its agencies do not assume any responsibility for the activities of such entity.

c. The entity shall hold harmless and defend the United Nations, its agencies and its officials against any action that may be brought against the United Nations, its agencies and its officials as a result of the use of the logo.

When the logo is used for information and fundraising purposes, the language must be incorporated into a waiver of liability that is signed by the entity. The waiver of liability provided later in item 12 may be used.

National committees and other focal points for IYP 2016 activities should ensure that all contracts and waivers containing such language are obtained before the proposed activities are carried out.

11. How to obtain the high resolution logo

The high resolution logo and slogan in the six FAO official languages is available for download on the IYP website. If you require a larger size, please contact the IYP 2016 Secretariat at pulses-2016@fao.org.

12. Waiver of liability

The undersigned acknowledges that in using the high resolution IYP 2016 logo as explained in its submission dated ________________ to the IYP 2016 Secretariat:

a. The entity is responsible for ensuring that the activities are carried out in accordance with the applicable law and for ensuring that appropriate insurance is maintained to cover the risks arising out of such activities.

b. The United Nations and its agencies do not assume any responsibility for the activities of such entity.

c. The entity shall hold harmless and defend the United Nations, its agencies and its officials against any action that may be brought against the United Nations, its agencies and its officials as a result of the use of the logo.

Signed: _____________________

Date: _________________

13. Recognition and sponsor identification

Depending on the type of sponsorship (world, country-only or event-specific), users of the IYP 2016 identity who are authorized by the IYP 2016 Secretariat to use the logo for fundraising purposes should be referred to as follows:

• Global level
o An IYP 2016 global sponsor
o An IYP 2016 global supporter
o An IYP 2016 global friend

• National/Regional level
o An IYP 2016 national/regional sponsor
o An IYP 2016 national/regional supporter
o An IYP 2016 national/regional friend

• Event level
o An IYP 2016 event sponsor
o An IYP 2016 event supporter
o An IYP 2016 event friend

In general terms, “Sponsor” and “Supporter” are intended to identify cash supporters, the size of the donation determining the nomenclature.  “Friend” can be used for in-kind donors or to identify a donor of some other type. The designations “Global”, “National/Regional” and “Event” must be used as indicated to avoid confusion between two sponsors.

Requests for industry exclusivity can be honoured, especially at the global level. Global sponsors are de facto national/regional sponsors and should be encouraged to participate at the national/regional level if it meets the sponsor’s marketing/communication objectives. Conversely, no regional/national sponsor can be offered exclusivity if a global sponsor from their industry is involved.

Support for communication and other projects can be acknowledged by the statements:

This ____________ was made possible by the generosity of ____________
This ____________ was created with support from ____________

Sponsors are limited to use of these associations, as well.

Sponsors may not refer to themselves by other terms such as:

• official sponsor of the International Year of Pulses 
• a patron of the International Year of Pulses

14. Who can use the logos of the UN, FAO and other UN agencies?

These logos cannot be used without the permission of the UN and its agencies.