Hi everybody, The issue of costs is important whether or not the user pays for it. For example, in most cases, data in public sector is often in hard form not digitalised. That itself is a big challenge, how to do that fast and accurately. Accuracy may not matter so much for text type information. But if it is figures like x kg of urea to be applied to a plot with particular type of soil characteristics, accuracy matters. The private sector may agree to incur costs if it is assured of some positive pay-offs. Else the digitalisation itself has to be paid for by the public sector. In that case, private sector can not morally charge for the information service except connectivity. Regular updating is a real problem. But for not all types of information. Fertilser doses may not need regular updating, but price information needs to be updated probably even twice a day. here one needs dedicated people to do just that. Who pays for them? For price information, businessmen may be far more interested and they probably can be more easily charged for the service. For effective dissemination, more graphical interface and use of vernacular language are likely to be more useful. Best regards, Asad