Agronomist and anthropologist with experience in food supply chain management, food safety and quality assurance programmes and marketing of agricultural products. International experience in Africa, Mediterranean countries, Central Asia, Pacific Islands, and the Balkans region, with contribution to projects of major international donors: FAO, IFAD, TWB, GIZ, DANIDA, EU, USAID, ADB, IFC. Member of the Value-Links Association, entered in the Italian registers of Agronomists and Journalists, member of the Uruguayan Press Association, member of the Uruguayan Association of Social Anthropology (AUSA) and member of SOCLA, the Scientific Agro-ecology Association of Latin America. Marketing competence has been developed throughout the entire career working with companies in the agri-food and agri-business sector and at an academic level as professor of marketing at the University of Parma. Value chain analysis competence has been developed in close contact with the business community, working with agri-food SMEs and facilitating SME, agricultural co-operatives and producer organisations networking, marketing and quality systems' implementation. The knowledge of agri-food value chains is based on two main areas of expertise. (i) Delivery of technical assistance and several trainings on marketing and sales of agri-food products are part of the marketing background. (ii) Technical assistance and trainings on food quality management and contributions to research programmes on food quality complete the experience in quality management acquired in almost ten years of auditing and inspecting food and agricultural companies against the major quality and food safety standards, such as IFS, HACCP, GlobalGAP, ISO 9001:2015 and ISO 22000:2018. At 58, started studying anthropology for curiosity and passion to explore more in the area of food and agriculture and five year later graduated in anthropology, religions and oriental civilisations from Bologna University. Currently developing specific research on the analysis of agricultural cooperation and the anthropological structure of the rural communities involved in value chains and their governance, and the impact on those rural communities. This includes the adoption of the own-developed “Icons of Local Economy” model to analyse the identity of value chains and their relations with the local communities and the Identity Map model to analyse the identity of food products in selected locations and how selected food contributes to the creation of identity of the communities.