Now days Mobile is best media for agriculture extension , as we are in agriculture extension in india we earlier used inland letter or post card for communication with farmer but its hectic job and we not sure whether it can reach to mass people in rural area to right person and its costly affair but from last 4 5 year we collecting mobile numbers of farmers ,and from last 2 year we are using this media for communication with farmer , sending sms regarding agri extension activity what we organise in india , we got very god response through this media , now people are comfortable with writing and reading message on mobile