Collins Nweke
| 组织 | Millicom International Cellular |
|---|---|
| Organization type | Private Sector (Commercial Companies) |
| 国家/地区 | United Arab Emirates |
This member participated in the following Forums
论坛 Forum: "Mobile Information Services" November, 2011
Question 4: How can a partnership model between a mobile operator and agricultural partners increase...
In Africa between 50% to 80% of the work force depend on Agriculture and in most cases it also represent its GDP, so considering the transaction that goes on in the Agriculture industry and the little experience most MNO have about this sector it will be worth it for them to take a look at this industry.
The current price war on tariff amongst most MNO will be another reason for the MNO to look for other ways they can increase the ARPU per customer.
The best way for an MNO to learn fast about this industry will be to Aline with an Agriculture partner and understand how farmers conduct their business and over a period of time, they can build products that will help farmers enhance their yield and and in turn increase the profitability of the MNO.
Question 2: What are the barriers to reaching scale with mobile agriculture information services and...
Hello S Srinivasan,
You have articularteled very well the main challenges in reaching scale with mobile Information service. I would like to comment on ARPU.
The MNO needs to be creative about new services that they can add to the mobile information service and also look at other sources of revenue than the customer. Two examples that comes to my mind are :
- The MNO can generate revenue from companies who want to reach speciifc farmers for advertising or understanding of customer behaviour. Providing advertising channel and data information will be considered a premium service
- Additional services can be added to the mobile information service, like Mobile money, mobile insurance and health insurance just to mention a few. These services can complement each other to make the combined product more sticky.
The MNO need to be aware there are untapped opportunities which still needs to be explored.