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Community-based tree and forest product enterprises: market analysis and development, booklet F

Designing tree, forest and home garden product enterprises

Year of publication 2003

Author Office of Assistant Director-General (Forestry Department);Forestry Economics and Policy Division;Forest Products Division

Product type Book (stand-alone)

Edition 1

Synopsis (short abstract) This case study illustrates the use of the MA&D methodology to identify products and to develop viable tree, forest and home garden product enterprises at community level in Viet Nam without degrading the forest resource base and the environment. It provides examples of the methods and tools used by the facilitating team.

Language English

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    In Phase 3, the facilitator will work with the future entrepreneurs to develop a plan for the growth of the enterprise, develop strategies for each of the four areas of enterprise development, and draw up action plans to prepare the way for implementation. This will involve defining the mission, goals and objectives of the enterprise, assessing its profitability, and determining capital start-up needs. The enterprise development plan will be used to obtain financing. Guidelines are presented for the development of market strategies and preparation of an enterprise development plan.
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