Key to ensuring that tha the advantages and opportunitites offered by ICTs are exploited fully by all is awareness creation. there needs to be a succinct plan right from the beggining on how to maximize use of whichever ICT application or innovation by all, which should include spreading the word about the same.
Women, rural youth and all indeginous people will only benefit from ICTs if they know a)about ICTs and what opporuntities they provide and b) hwo to use them.
From my expeirnece in a recent study that I carried out looking at the uptake of ICT-based innovations for information access in Kenya, lack of information about these is a major hinderance in their adoption.
We need to focus not just on coming up with ICT based applications and how to use thme for imporved productivity, but equally on maximizing their use by promoting them and spreading their 'gospel'.