What an interesting read. I have a couple of questions: who is producing the content for the various services and how is content consumed?

Are the innovations only technological or also behavioural? Do we have hard evidence on change of power relationshiop between farmers, traders and consumers?

Ummm not sure I completely agree with Jenny about having "information clearing house". This sounds to me too top-down and not very much in-line with the new "crowd sourcing" paradigm. Donors, academia, project beneficiaries, private and public sector, have to get much better in systematically documenting their experiences and sharing the good, bad and indifferent. We should be brave enough to share our failures, as failures are a stepping stone to success. The idea of clearing house is a scary one for me.... Who will clear what, who has the authority to clear what? Will it be someone sitting in an office with little or no on-the-ground experience? Would not it be better for peers to validate the findings and impact of an activity/project? Would not it be better to hear first hand from the people who were directly involved with a rural development activity why it worked and why it did not work. Honestly speaking I do not have an answer to this question - which for me is the 1 million dollar question. But I am 100% convinced that a clearing house is not quite the answer!