Farm holidays, or agritourism for short, have been experiencing a significant increase in overnight stays for years. At the same time, it is more and more developing into a high-quality holiday offer. The striving for ever more demanding customers is to be seen quite sceptically. All too touristic structures endanger the originality of the farm and thus the credibility of the offer. In November, international experts will meet at Eurac Research to discuss these topics at the world’s first Congress on Agritourism. The aim of the researchers was to clearly define agritourism and to distinguish it from other forms of tourism by clearly promoting it.