In Las Capucas, a small rural community in the mountains of the municipality of San Pedro de Copán, most families are somehow linked to coffee production.

Francisco Villeda, known as Pancho, is among the member producers of the Cooperativa cafetalera Las Capucas and part of the Slow Food Las Capucas Sustainable Coffee Village Community, the latter being one of the oldest among those involved in the Coffee Coalition project.