Can Perol Baix Llobregat SL was formed in 2008 through the association of six Spanish families from the Catalonia region, with the aim of developing a direct marketing business that consisted of high-quality agricultural products sold to consumers in the metropolitan area of Barcelona. The idea of establishing the company was inspired by the success of the campaign ADV Frutas (Agrupació de Defensa Vegetal), organized in Baix Llobregat, with the purpose to assist individual farmers in practicing organic farming.