Converting to an organic farming system or developing one further, can present major challenges for conventional producers who lack basic or advanced information about agro-ecological practices, or who do not understand the value of such practices. This often creates a barrier to potential new converts, or for the up-take of agro-ecological practices by existing organic farmers. To remedy this situation, the Sociedad Española de Agricultura Ecológica (SEAE) is working with organic and conventional producers in the region of Valencia, to help them overcome their fears and concerns regarding conversion and further development. This work, conducted in partnership with regional farming associations such as La Unió de Llauradors i Ramaders del País Valenciá and Coordinadora de Organizaciones Agricultores y Ganaderos, takes a farmer-to-farmer approach inspired by the Campesino movement in Latin America. It uses clear and simple language to strengthen farmers’ innovative spirit and to build up their capacities to pass on knowledge. Moreover it encourages participants to learn from each other by sharing, not just information and techniques, but also their experiences, creativity and know-how. To this end SEAE has applied the basic farmer-to-farmer principles in collaboration with several local organisations – starting on a small scale with a multiplier effect of the different outcomes benefiting farmers in different territories overtime.