Exchanging Agricultural Market Information through SMS in Cambodia

Market information is essential for agricultural development and to improve food security, particularly for small‐scale producers and traders, who typically have limited access to, and understanding of market information and analysis. Good market information helps ensure transparency, competitiveness and the more equitable sharing of benefits between market participants. Effective market information systems reduce information asymmetries, increase competitiveness, and improve marketing system efficiencies. For small farmers, this can help strengthen their bargaining position and improve their understanding of marketing opportunities and options. For traders, market information can help identify producers and others traders, expand their business and bargain more efficiently. Good market information is also an essential ingredient for governments to take appropriate policy decisions in support of agricultural growth and enhanced food security.

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