The COVID-19 outbreak and the government measures introduced to reduce contagion risk are still overshadowing the European seafood market. Most importers have stopped purchasing as most countries remain in varying states of lockdown. However, there are some signs of improvement in the general situation, with restaurants reopening in several European countries. In the meantime, the industry is adapting to the shifting market conditions by offering new ranges of seafood retail products targeted at home-bound consumers.  In response to the COVID-19 crisis, some countries have taken a more nationally focused approach to marketing, promoting fish sourced domestically over imports from other EU countries. Sales of canned fish were exceptionally good in April but activity has slowed since, with canned tuna producers reporting normal sales in May. Frozen tuna prices have fallen sharply over recent weeks, as plants are working at lower capacity due to COVID-19, but higher productivity has been reported in Ecuador.