Date:
Wednesday, 16 of November 2022 at 4:15 – 5:30 pm (EET) / 3:15 – 4:30 pm CET

Registration:
If you are interested please register here. You will get automatically the side-event link.

Concept:
Media and research remind us daily of the terrible risks of climate change, biodiversity loss, overfishing, industrial agriculture, freshwater use, and deforestation. This begs the question: How can we develop behaviors that benefit people and the planet? Behavior change interventions and their evaluation will become increasingly important in the future to help society develop sustainable behavior and this way support the achievement of various international environmental goals.

At the COP 27 side-event "Youth Communication Campaigns: how to convince family and friends to reduce their Food Waste", WWF projects carried out with behavioral psychologists and young people will be presented to show what influences young people to increase their awareness and behavior regarding the reduction of food waste and how young people act as multipliers in their environment to trigger the reduction and avoidance of food waste. In this context, GlobalScan, a marketing company will also present results of surveys conducted in 31 countries, showing that society is interested in food waste and in developing sustainable behavior to save our planet.