Joint webinar co-hosted by the BEATLES project EU, Agroecology is GOOD and PRUDENT project. This event aims to foster dialogue and share insights on advancing sustainable agriculture across Europe, focusing on the interconnected roles of producers and consumers in building resilient, climate-friendly food systems.

📆 Date: February 17, 2025
⏰ Time: 11:00 – 12:30 CET
📌 Location: Online (via MS Teams)

The event is organised by Q-PLAN INTERNATIONAL for the BEATLES project EU in collaboration with the Burgundy School of Business - BSB from the Agroecology is GOOD, and Association of Balkan Eco-Innovation from PRUDENT project.

This webinar is aimed at policymakers, agri-food industry leaders, researchers, farmers, and students. Participants will gain a deeper understanding of:

• Consumers’ willingness to pay for climate-friendly food and understanding green consumers: Segments for environmentally-friendly purchases,
• Drivers and Barriers in the adoption of agroecological weed management,
• Farmers’ acceptability and perceived efficacy of green nudges to foster more sustainable production patterns,
• An introduction to the ForestAgriGreenNudge project

Register here: https://lnkd.in/dgeSmStd
Agenda here: https://lnkd.in/gNRqgFyt