Climate change is already reshaping our world. Replacing fossil-based materials with wood from sustainably managed forests can help cut emissions and store carbon for generations. The Grow the Solution campaign envisions a future where renewable wood products power everyday life and support a lower-carbon world. Choose renewable wood products over fossil-based alternatives – and help spread the word about a more sustainable future.
Sustainably sourced wood is one of nature's most powerful climate solutions. Trees absorb and store carbon as they grow, and when timber is used in long-life products such as buildings and furniture, the carbon is locked away for decades. Biodegradable and renewable, wood and wood-based products can also replace more emissions-intensive materials like steel, cement and single-use plastics. When forests are responsibly managed, new trees regrow and the cycle continues.
Imagine using sustainably grown wood in ways you might not expect – clothes woven from wood fibre like viscose and lyocell, engineered timber instead of concrete and steel in buildings, transparent windowpanes made from wood, or even biodegradable wooden satellites. This isn't science fiction – it's a rapidly expanding reality that shows how wood-based solutions can lower greenhouse gas emissions.
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Federica - Furniture maker and restorer - ITALY
Federica gives discarded wood a second life. As a Rome-based furniture restorer and artisan, she rescues timber and wooden objects that others have thrown away and transforms them into something new — keeping carbon locked up and reducing pressure on living forests.
“Wood is extremely natural, reusable, compatible with our activities and should still be explored because we now have the knowledge to make use it in a better way.”
Federica
Help build awareness of what wood can do for the planet and our future
Grow the Solution is a global awareness campaign of the Collaborative Partnership on Forests Communicators’ Network Joint Initiative to show that forests and wood can be an answer to the world’s numerous challenges. Our slogan says it plainly: the solution to climate change, to housing shortage, to pollution, may be growing right outside your window.
With the support of
