Over the centuries, we’ve moved away from using wood as a building material, at great cost to the planet. We need to reverse this trend, because sustainable wood is a renewable material that contributes to a resilient planet, stores carbon for its lifetime, and presents a viable alternative to unsustainable materials that take a heavy toll on the environment.
By championing responsibly produced wood, the Grow the Solution campaign shows that healthy, well-managed forests can both thrive and provide the renewable materials the world needs.
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Using wood from sustainably managed forests means we can create homes that don’t cost us the Earth.
Built with sustainable wood, cities could become extensions of our forests, helping to combat climate change and keep the planet healthy. Wood is renewable and stores carbon for its lifetime.
Wood can be a material of the future, helping to build a bioeconomy for the planet's health, replacing concrete and steel in building construction and helping to build carbon-neutral homes, offices and schools.
Wood helps provide safe drinking water, food and shelter - but wood can do much more and is a renewable resource when forests are managed sustainably.
