Driving awareness of how wood is nature’s sustainable solution is vital for people and the planet. The choice of sustainable wood products over non-renewables like concrete, steel, plastics and synthetic fibres is the healthy choice for nature and the environment. Wood, which stores carbon for its lifetime, mitigates against the effects of climate change. Sustainable wood nurtures nature.
The Grow the Solution campaign offers multimedia assets in various languages to amplify the message of using sustainable wood to combat the climate emergency and ensure a greener, sustainable future for all.
(Reference: FAO. 2023. Sustainability by numbers - Forest products at FAO.. Rome.)
Grow the Solution is the work of the Collaborative Partnership on Forests Communicators’ Network Joint Initiative.
Led by FAO, the project 'Strengthening global advocacy and awareness on the role of sustainable wood value chains and their contribution to SDG12 through the work of the Joint initiative of the Collaborative Partnership on Forests (CPF) Communicators’ Network' was funded by the Federal Ministry of Agriculture, Regions and Tourism of the Federal Republic of Austria, with support from the Regional Forest Communicators Networks.
These messages are aligned with the achievement of Sustainable Development Goal 12 (Responsible consumption and production) and the objectives of the United Nations Decade for Ecosystem Restoration.