The Food and Agriculture Organization of the United Nations (FAO), the Central American Agricultural Council of the Central American Integration System (CAC/SICA), UN Women, Mercosur's Specialized Meeting on Family Farming (REAF), Brazil's Special Secretariat for Family Farming and Agricultural Development (SEAD), as well as Uruguay's General Directorate of Rural Development in the Ministry of Livestock, Agriculture and Fisheries (DGDR/MGAP), are the organizing entities of the campaign #RuralWomen, women with rights.

In 2018, as part of this collaborative initiative, these entities will join efforts, create networks and identify challenges, while sharing experiences and knowledge about the empowerment and full autonomy of rural, indigenous and Afro-descendant women in Latin America and the Caribbean.

The campaign has established four priority areas for the mobilization of information and the formation of action networks: 

1. Importance of rural, indigenous and Afro-descendant women in the sustainable production of sufficient, healthy and nutritious food.
2. Access of rural, indigenous and Afro-descendant women to productive resources and innovation systems.
3. Empowerment of rural, indigenous and Afro-descendant women.
4. Elimination of gender violence in rural areas.

To promote empowerment actions for indigenous women, the organizers formed an alliance with the global campaign Indigenous Women: Make them visible, empower them, an initiative promoted by FAO, the International Forum of Indigenous Women (FIMI), and the News Agency of Indigenous and Afro-descendant Women (NOTIMIA).