The commercialisation of traditional processed products from cassava, such as fufu, potentially offers new opportunities for income generation to rural households in Nigeria, Ghana and other parts of West Africa. Several options exist for the commercialisation of fufu, including the production of a shelf-stable product? This minimises the use of scarce water resources but maximises returns in a growing urban market. Women particularly stand to gain since they use proceeds from fufu sales as stepping stones to other entrepreneurial activities. However, linkages between processors and sellers are very important.