The ancient Egyptian civilisation, founded upon the agriculture and peasantry of the Nile Valley, is famous worldwide. Yet, today peasantry in Egypt often denotes poverty and there is a widening social divide between farmers and urban consumers. But over the past ten years, and particularly since the revolution in 2011, Egyptian youth are leading the way in changing the face of Egyptian society. Nawaya is one such initiative that focuses on creating a ‘bridge’ between farming families and Cairo’s city dwellers.