Water efficiency, productivity and sustainability in the NENA regions (WEPS-NENA)

Communication and awareness-raising

Communication is a key tool providing advocacy and stimulating changes for other countries in the region. The strategy implemented will provide sharp visibility and dissemination of results at regional and national levels and participation in key conferences and other events of pertinent and significant level. There are three main components that create the base of communication in this project: advocacy; social mobilization, and; behavior change communication. Advocacy informs and motivates leadership to create a supportive environment to achieve programme objectives and development goals. Social mobilization engages and supports participation of institutions, community networks, social/civic and religious groups to raise demand for or sustain progress toward a development objective. Behavior change communication involves face-to-face dialogue with individuals or groups to inform, motivate, problem-solve or plan, with the objective to promote and sustain behavior change.





Share this page