What does digitalisation mean from the perspectives of a diversified, dairy family farm in rural Japan? For more than three generations, the Sudo Family has adapted their farm to the challenges and opportunities of working and living in the southern tip of the Bōsō Peninsula of Japan, Chiba Prefecture. As part of visiting research at the Tokyo University of Agriculture, Prof. Yasuo Ohe and Matteo Metta met Mrs Yoko Sudo, the creative and energetic woman who leads this family farm. They explored how digitalisation is contributing to the Sudos’ diversification efforts, and whether its impact is positive or negative. Here Prof. Yasuo Ohe and Matteo Metta report their observations from Sudo Farm.