What led Tini Jack and her husband Gelling, a couple from the Cook Islands, give up comfort¬able government jobs with guaranteed salaries to plant staples? It was the opportunity to set up a successful business.

Today, in the Cook Island, the agribusiness sector has a high potential for development, in particular to meet a largely unsatisfied market demand.

For decades farmers have left their land to engage in tertiary sector activities. Today farming remains generally small scale. These trends have led to an alarming decrease in agricultural production, an inability to supply domestic markets at competitive prices and high dependence on food imports.