This study focuses on fresh certified organic fruit and vegetables (both temperate and tropical). For some countries where other organic products (e.g. processed and frozen vegetables) are of significant importance, short sections on these products are included.

Market analysis has been carried out in the following developed markets: Austria, Belgium, Denmark, France, Germany, Italy, Japan, the Netherlands, Sweden, Switzerland, the United Kingdom and the United States of America. Case studies on the (potential) organic export sector in developing countries include: Argentina, Cameroon, Chile, the Dominican Republic, Madagascar, Papua New Guinea and Zambia.

The main objective of the study is to support developing countries in their efforts to diversify exports through environmentally sound agricultural production methods. The study aims to help key players in the private and public sector in developing countries to make informed decisions on whether to develop exports of organic horticultural products. Moreover, it provides a source of information on the latest market developments and trends that can be useful for a number of individuals and organizations, including importers and retailers, in developed countries. It covers the main issues related to production and marketing of organic horticultural products, including market outlets, logistics, certification and standards.