The Grow the Solution Billboard

The Grow the Solution Billboard 

This is not just a billboard – it’s a solution. 

The Grow the Solution Billboard brings the campaign message to life its material: wood. 

Designed as a freestanding wooden installation, the billboard provides a simple and visible demonstration of how renewable, sustainably produced wood can contribute to more sustainable ways of living, building and producing. 

The billboard is part of Grow the Solution, an initiative of the Collaborative Partnership on Forests Communicators’ Network. Grow the Solution raises awareness of the important role of forests and sustainable wood in addressing global challenges and contributing to a more sustainable future. 

A message people can see – and share 

The Grow the Solution Billboard is designed for display at conferences, exhibitions, international events and other public spaces, helping to bring the message of sustainable wood directly to policymakers, experts, journalists and the wider public. 

It can help to: 

• raise awareness. Its distinctive wooden design provides a visible and tangible expression of the Grow the Solution message. 
• start conversations. The statement “This is not just a billboard – it’s a solution” encourages people to consider why the material itself matters. 
• change perceptions. The billboard highlights the potential of renewable, sustainably produced wood as part of the transition towards more sustainable and circular economies. 
• extend the message. Visitors are encouraged to take a photo with the billboard and share it on social media using #GrowTheSolution, helping the message reach audiences beyond the event itself. 

Bring the Grow the Solution Billboard to your event 

Interested in displaying the billboard at your events? 
Contact [email protected] for the design, technical specifications and information on shipping costs. A DIY guide is also available for organizations wishing to produce a billboard locally. 

Share your photos 

Have you seen a Grow the Solution Billboard or created one for your own event? Take a photo and share it with us. Selected photos may be featured in the Grow the Solution online gallery. 

To submit your photo: 

• Email it to [email protected] 
• Send a high-resolution image, no larger than 2 MB 
• Include your name, organization and the location where the photo was taken
• Share it on your social media channels using #GrowTheSolution