Author Lecup, I.

Year of publication 2011

This MA&D manual should provide project managers with the information and tools they will need to decide whether to apply the MA&D approach to their enterprise development projects. The goal of the Market Analysis and Development (MA&D) approach is to assist individuals living in rural communities to develop enterprises to generate and improve their incomes while ensuring the sustainable management of forest resources. The MA&D process takes social and environmental concerns into consideration as well as the technological, commercial and financial aspects of small enterprise development. The MA&D approach can empower producers, manufacturers and traders to plan and develop equitable, sustainable, ecologically sound, socially beneficial and financially viable tree and forest product-based enterprises. Local communities are the primary actors in the process, from identifying and planning forest enterprises to sustainably managing their local environments. The MA&D approach can be used either by individual entrepreneurs or by groups of entrepreneurs. That decision depends mostly on the type of enterprise and on the project objectives. The Field Facilitator Guidelines accompany the MA&D manual and should be used in conjunction with it.