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13 November 2013

Understanding consumers and managing costs

A study among egg consumers in four European countries and two American federal states revealed big differences between seven segments of consumers, which indicate a good opportunity for value creation and differentiation. Although a high level of impulse purchasing of eggs occurred, a major finding was that 60% of shoppers left the store without buying eggs, even if they had the intention of buying some upon entering.
Author/Organization: World Poultry
Year: 2013
Topics: eggs production, housing, laying hens, marketing, statistics, trade, welfare on the farm