13 November 2013
Understanding consumers and managing costs
A study among egg consumers in four European countries and two American federal states revealed big differences between seven segments of consumers, which indicate a good opportunity for value creation and differentiation. Although a high level of impulse purchasing of eggs occurred, a major finding was that 60% of shoppers left the store without buying eggs, even if they had the intention of buying some upon entering.
Author/Organization: World Poultry
Topics: eggs production, housing, laying hens, marketing, statistics, trade, welfare on the farm