How e-commerce is reshaping organic farming in China
China’s small-scale organic farmers are selling their produce online but face competition from e-commerce giants
Organic farming in China is benefitting from the online shopping boom. Love Village is one of many small-scale farms trying to make use of the direct-to-consumer model facilitated by the internet. Can it provide stable sales and a loyal consumer base? And how will investment from big companies change things? These questions are on the mind of farmers like Ren Yingying.
Title of publication: Diálogo Chino
Author: Karoline Kan
Other authors: Wang Chen
Organization: Diálogo Chino
Year: 2019
Country/ies: China
Geographical coverage: Asia and the Pacific
Type: Blog article
Full text available at: https://dialogochino.net/22106-how-e-commerce-is-reshaping-organic-farming-in-china/
Content language: English