Family Farming Knowledge Platform

Development of an e-commerce platform (D2C) for small and medium-sized farmers and returned migrants agri-entrepreneurs

The feasibility study looks into the e-commerce ecosystem for agricultural products (D2C model) and examines the feasibility of developing a dedicated e-commerce platform for Moldovan farmers, including returning migrants engaged in agri-business. It also focusses on identifying the opportunities, optimal scenarios and interventions, as well as the premises needed to either launch a new e-commerce platform, or develop and upscale an existent one.

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Publisher: FAO
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Author: Guzun, V., Cojocaru, A.
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Organization: Food and Agriculture Organization of the United Nations FAO
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Year: 2022
ISBN: 978-92-5-135717-0
Country/ies: Republic of Moldova
Geographical coverage: Europe and Central Asia
Type: Case study
Content language: English
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