Continuing on the theme of how Value Chains (VCs) can enhance farmer income, I am citing a well-known Indian example of Amul (a dairy cooperative). The cooperative aggregated small livestock holder and provided access to all segment of markets (premium, mass level and varied geographical regions of India) by producing huge range of product like packaged milk, ice-creams, butter, milk powders etc. Initiatives on food safety, support for animal husbandry, efficient collection structure, professional management and persistent brand development has sustained the business for more than 5 decades.
Usually, in the want of higher value for products the lower economic section of society is often neglected as a target for nutritious food. Under the research theme - what public and private actions are needed to strengthen the impacts of agri-food value chains on nutrition? at LANSA, we reviewed 40 agri-food interventions that indicated strategies or potential to address undernutrition. Amulspray was chosen for detailed case study, as an example of a business driven agri-food value chain of a fortified naturally nutrient-dense food for children. Amulspray is an AMUL product that has enhanced accessibility to milk for poor as it sells in affordable packets and the use of components of traditional and modern VCs to reach rural and urban locations. Such VCs may play an important role in enhancing nutritional intake by vulnerable groups.
We will be discussing more cases from the South Asian region during the e-discussion on 25th and 26th of April. Interested participants can write us at [email protected] for registration.
Г-н Rohit Parasasr