The COVID-19 pandemic has hit the tourism sector hard and international travel in particular has suffered a blow, particularly impacting rural people whose livelihoods may rely on foreign visitors. But with every challenge there is an opportunity, and this is one to build tourism back better: more sustainably, more fairly, promoting non-traditional, rural destinations and creating more resilient livelihoods for local communities.

One way of doing this is through ‘agritourism’. It has recently become popular with travellers, who get to experience local and traditional cultures and cuisines. Agritourism benefits farmers and rural communities too, providing an opportunity to diversify their economic activities and create new demand for their agricultural products.

Read more here