Into the Market Manual
2004
The main aim of this training manual is on the principles of market access. It is intended for trainers who will train staff of small-scale businesses, producer associations and marketing intermediaries. The manual can also be of use to business advisers, business support organizations and NGOs. The training manual is composed of five chapters: Chapter 1: Framework for market access; Chapter 2: Identifying opportunities; Chapter 3: Building a sustainable business; Chapter 4: Getting the product right; Chapter 5: Linking with the market. It has been used successfully in training programmes and courses devoted to enterprise development at various stages of the food value chain.
Countries: Non-country specific
Commodities: Non-Commodity specific
Topics: Information-sharing - trust and transparency
Authoring organization: Traidcraft - Market Access Centre, International Fund for Agricultural Development (IFAD)
Publisher: Traidcraft - Market Access Centre, International Fund for Agricultural Development (IFAD)
Category: Field-based materials
Level suitability: Introductory, Intermediate
Type: Learning material
Format: Document
References: EN