Платформа знаний в области устойчивых производственно-сбытовых цепочек в сфере продовольствия

Competitive Strategy and Advanced Competitive Strategy

2014

This course on competitive strategy   looks at how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where actions from one business/ organization affect  their competitors' actions and profits and vice versa. Using the basic tools of game theory, the course analyses how businesses choose strategies to attain competitive advantage.

 

The course on advanced competitive strategy will introduce new topics and modules with even more real world examples than in the previous course Competitive Strategy. The course looks at how companies can build up and maintain their customer base by increasing switching costs, and how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Countries: Non-country specific
Commodities: Non-Commodity specific
Topics: Market power
Authoring organization: Ludwig Maximilian University of Munich (LMU)
Publisher: Coursera Inc.
Category: E-learning materials
Level Suitability: Advanced, Intermediate, Introductory