The Market Analysis and Development of Forest-Based Enterprises Module is intended for forest managers, forest user groups and landowners wishing to establish forest-based enterprises to generate sustained cash income from forests. The module outlines the principles that should be considered in a market analysis and development approach to the creation of forest enterprises, the key elements of enterprise development plans, and the steps to be taken in developing such plans. The module also provides links to tools and case studies to foster effective markets analysis and development of forest-based enterprises.
This course has been developed to improve the capacity of small-scale producers, their organizations, and small and medium-sized enterprises to access investment and other forms of finance. Facilitating this allows these stakeholders to derive socioeconomic benefits from their participation in forest value chains, and also complements the resources of official channels in contributing to achievement of the Sustainable Development Goals (SDGs).