The BOND Project (Bringing Organisations & Network Development to higher levels in the Farming sector in Europe) developed a blueprint for creating playful working environments to be used to develop engaging interfaces between farmers and policy makers throughout the project's activities.

Research has shown that playful initiaives such as Gamification, Serious Games & Playful Design Thinking help develop beneficial effects on employee and customer engagement when applied effectively as part of a business strategy. Adding elements of play to work-based tasks helps to develop skills in areas such as creative problem-solving, innovative thinking, communication and negotiation. Play can also be applied to provide an interactive platform to engage customers and clients with new or key products and services. 

Drawing on current issues facing the agricultural industry, this guide showcases the benefits of play and provides a step-by-step process on how to embed the method cheaply and effectively into a work-based environment.