Rural producers operate in a very complex reality. They are faced with serious and interconnected challenges such as globalized and unstable markets, volatile prices, a degrading natural resource base and the effects of climate change. In addition, especially in developing countries, access to markets represent a serious problem due to, among other factors, poor infrastructure, difficult-to-comply quality standards and requirements (such as certifications and food safety standards). Rural producers frequently handle many products such as different varieties of crops, livestock and/or fisheries, and have little access to integrated services for innovation (ISI). They are a part of complex and dynamic agrifood systems, but often remain marginalized within these systems, having no power to voice their demands and truly benefit from them.