Fish All Days allows customers to buy fresh fish straight from the boat – or have it delivered directly to their doorstep. By combining more traditional educational and promotional campaigns with the use of new technology and social media, a trawler from Molfetta has developed a loyal network of customers.

The family fishing company, Facchini Pesca, was suffering from the poor prices it was fetching at the local wholesale auction. At the same time, a project of direct sales from the boat, “Fisch vom Kutter”, presented at a FARNET conference introduced the Terre di Mare FLAG to the idea that direct sales of fish to the consumer could be a solution for some of its local fishing boats. Mimmo Facchini, in charge of the administrative side of his family company (his brother skippers their 23 metre trawler) also became convinced of the potential of this idea and, with the continued support and encouragement of the FLAG, worked to develop their own version of “Fish from the Boat”. The project consisted of equipping the family boat to be able to sell their fish directly to the consumer while respecting health & safety rules and equipping their van to be able to transport fish in refrigerated conditions. This was followed by substantial work to promote the company’s direct sales service and raise awareness among the local population of the health benefits of eating traceable and quality, local fish. Actions have included: the organisation of a “fashion & fish” educational event; the development of flyers and place mats for local restaurants; setting up a Facebook page with information and prices of fish caught by Facchini Pesca; and the use of social media to engage the local population in discussions around the qualities of local fish and different ways of preparing it. Consumers can place orders on Facebook or by email, telephone, sms or WhatsApp (minimum 3 kg & 1 kg per species) and receive the delivery directly at home upon the return of the boat. Mimmo and his son deliver the fish in person, providing information on the different fish (where they were caught, how long different species can be kept without freezing, how to clean them, ideas of recipes…) building a close personal relationship with their customers. The development of a website with online sales too is also under development.