In order to analyze the marketing channels and margins of commercialization of cattle handmade cheese, elaborated in family production units it was carried out a study in Totoremo community, Urdaneta Municipality, Lara State, Venezuela. There were identified the actors involved in the market, marketing channels and margins of commercialization and direct participation of the farmers, based on interviews with producers of that family system and carriers in the area in 2008. The results show that of 22 farmers interviewed, 95% make the sale directly to carriers. The most common marketing channel was: producer (on-farm cheese), buyer-carrier, retail and consumer. The average price to the producer and consumer of 3,25 U.S. $ and 5,34 U.S. dollars, respectively. Marketing gross margin (MBC) obtained was 39,13%, the net marketing margin (MNC) of 38,38% and the direct participation of the producer (PDP) of 61%. We conclude that in the marketing of artisanal cheese 39% of the consumer price remains in the buffer system and 61% in the producer.