Major global corporations have tried to advance digitalization of African agriculture by launching payment systems, credit platforms, and digital insurance. But to serve largely subsistence farmers, they have to compete against the local startups — particularly on cost of service in a highly fragmented business, with no easy path to scale, owing to illiteracy, language, border constraints, and native dogmas. The micro-entrepreneurs with a specific focus on their domains have inherent advantages. While it is still early to evaluate the impacts of this digitalization of farming systems in Africa, in terms of productivity and improvement of human welfare, there is already a promising trend: Technology is making farming exciting for young people. As they see that developing mobile apps alone cannot feed Africa, many will turn to farming as a business.