There is rich literature on the biophysical benefits of zero tillage (ZT) while that on its economic benefits, especially in the context of small and medium-scale farmers, is scanty. Using a combination of Propensity Score Matching (PSM) and Endogenous Switching Regression (ESR) models and a case study from a large project which promoted a number of technologies including zero tillage in the Karak region of Jordan, this study attempts to provide evidence on the profitability of ZT.e