Farm management, for many extension workers, presents a challenge as their experience and practice is largely on production and technology transfer. This requires advice in marketing and business management as a way to increase farm income. What do we mean by farm management? Briefly it is a process of decision-making that includes planning, implementation and monitoring the farm as a business. This assumes an objective of making profits. Central to the process is an analysis of farmers’ resources and markets. This collection of materials has been assembled to provide extension workers with the support they need in farm management and a source of information and knowledge relevant as to promote market-oriented farming. It compares the differences between traditional and market-oriented farming, reviews the changes rapidly taking place in farming systems today and it looks at some of the resulting management challenges facing farmers. It includes a review of the broad range of responsibilities of extension workers at all levels and supplies relevant concepts and practices that can be applied in meeting those challenges. The series consists of six guides addressed to what has been identified as major issues in the development of market-oriented farming.