Dumbrava Roșie commune lies in the central part of Neamţ County, on the left shore of Bistriţa river, south-east of Piatra-Neamţ town. It is crossed by DN15 national road which links Piatra Neamț to Bacău. The settlement has all the characteristics of the north-eastern part of Romania, namely the majority of the population lives in rural areas, the main economic activity is agriculture, a subsistence-type of agriculture as the properties are extremely divided and there are no modernised means of exploitation. In these circumstances, Rareș Grădinaru’s investment came as a necessity, as there was the need of capitalising on and developing the agricultural potential in the region. The specific agricultural activity he invested in was poultry farming.