Reconnecting the production to consumption
The foodstuffs acquisition of family farming for the school feeding programme
In the face a complex food problems consists of a scenario of nutritional transition and a productive model guided by the industrialization of agriculture and food, causing the marginalization of most family farmers, in Brazil there is political and social actions that tend to destabilize supply chains dominate. In the last decade the state has formulated and implemented the policy of sustainable Food and Nutrition Security propositions for a rapprochement between production and consumption in an attempt to confront these issues. One of them is the revision of the School Feeding Program (SFP) and their forms of procurement, encouraging, and most recently, forcing the executing agencies to procure products from family farmers. However, until the legal requirement, some municipalities had performed this construction, pointing to the fact that social actors and the local would be important factors in the structural change. In this direction, there is one central question: how these particular food chains and localized supply of SFP are built? The aim of this study was to identify and analyze how the dynamics occurs and the social construction of contemporary economic practices and heterogeneous consumption and food production through the SFP. We have worked with the following assumptions: the actors moved by different interests and/or needs, but with congruent goals, create strategies, from powerrelations and negotiations take an increasingly greater, causing changes in the dominant model; the local enhances this movement by proximity, providing greater social interaction, rooting behaviors, and consequently a generalization, awareness and institutionalization of discourses and meanings; the State is a key player in this process, as it has the power to regulate which guide behaviors, signs and speeches, encouraging them and multiplying them or, on the other hand, inhibiting them. To test these hypotheses, we used the case study of the city of Rolante (which buys products from local farmers since 1998) with a qualitative approach to data collection and analysis. It was found that this construction took place from a review of the development model pursued, not more focused on industrialization and urban but in rural areas. This review focused on some players as public managers and farmers of the time, strongly influenced by the rural extension technical, which is mobilized to permit new marketing channels, among them, institutional school meals. Consumers were added to this movement seeking to improve food quality and ensuring sufficiency. The interfaces were facilitated by the use of management councils (CAE and CMDR) as sites of negotiation and governance. The change in legal rules of procedures for the procurement of defense occurred from the moral rules and the power of the manager. The farmer's participation in the bidding procedures were related to decision making based in the guarantee of their autonomy and interfaces of knowledge were essential to overcome the barriers of entry determined by the requirements of formalization of agribusinesses. The social construction of this market was bolstered by the values, meanings, and rules specific to the local, and the tradition is to be revalued and the proximity bolsters consumer confidence and commitment of the producer. These relations, product quality was not an expert systems on safety, but other attributes of the local, the producer and its specificities. The institutionalization of this practice was encouraged by its results, but strategically fostered by intersectional and work with the Rolante consumer in order to shape it in the feedback of this short chain of supply.