Aragon is an autonomous region located in northeastern Spain. It holds reservoirs and rivers of great interest for sports activities. Many of those reservoirs and rivers are in rural areas whose towns have suffered large depopulation processes, as their lands have been flooded to build reservoirs and activities such as agriculture, livestock farming or mining have been abandoned. Some local companies have decided to pursue a model of quality, experiential tourism based on sustainability criteria to reverse the depopulation. This is the case of companies that provide fishing, rafting or canyoning guides, among others.