An ingenious idea to expand business by helping farmers
We can easily see the truth of the maxim “necessity is the mother of invention” – or rather “ingenuity” in the case of Osman Majid, a young video dealer, locally known as a Deejay (DJ), who lives in Nathenje, a small town on the outskirts of Malawi. Unlike most other DJs, Osman has quickly expanded his video business and created a new customer base by screening farmer-training videos and sharing the videos on phones.
Title of publication: Access Agriculture Blog
Автор: Savitri Mohapatra
Другие авторы: Access Agriculture
Организация: Access Agriculture
Год: 2021
Страна/страны: Malawi
Географический охват: Африки
Категория: Статья в блоге
Полный текст: https://www.accessagriculture.org/blogs/ingenious-idea-expand-business-helping-farmers
Язык контента: English