The video is describing the importance of family poultry production in particular for smallholders and how to consider influences of season and gender roles in promoting better husbandry and improved management practices. Examples are given how to prepare and design appropriate extension messages that are clear and could be easily understood by family poultry producers. The content of the video was prepared by Brigitte Bagnol for Associate Poultry Advisers as part of a training programme that was organized by FAO in cooperation with IFAD.