Working for better production; better nutrition; better environment; and better life, leaving no one behind. FAO works with Goodwill Ambassadors and Champions across campaigns and initiatives to inspire people around the globe to engage with FAO's work on achieving global food security.
At a time when escalating threats demand that we act without delay to safeguard life, transform our agrifood systems to future-proof our planet and lock in sustainable outcomes, these valued individuals are making a significant impact.
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Highlights
NEWS
Young chefs take the lead in safeguarding global food heritage
A dynamic exchange between leading culinary voices and emerging changemakers underscored the growing role of chefs as advocates for cultural preservation, sustainability and community resilience.
News
FAO Global Goodwill Ambassadors Meet Pope Leo XIV
In a moment that brought together sport, diplomacy, and global purpose, the Harlem Globetrotters met His Holiness Pope Leo XIV in St Peter’s Square on 8 April in their capacity as FAO Global Goodwill Ambassadors.
News
Brazil’s Rosângela “Janja” Lula da Silva designated FAO Special Goodwill Champion Against Hunger
In this capacity, Madame Lula da Silva will advocate for food security, women’s empowerment, and sustainable agrifood systems.
News
World Food Day 2025: Global voices unite to envision sustainable foods futures
FAO hosts four thematic sessions to explore the future of agrifood systems through the lens of the Four Betters.
STORY
A day to celebrate cotton
Nigerian fashion designer, Alphadi, joins students from Rome’s Academy of Fashion to celebrate African cotton on World Cotton Day.
News
Chef Fatmata Binta designated FAO Regional Goodwill Ambassador for Africa
FAO announced the designation of chef Fatmata Binta, an award-winning culinary innovator, as FAO regional Goodwill Ambassador for Africa.
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Featured Videos
The Federazione Italiana Rugby tackles food loss and waste through the power of sport
29/09/2025
On the International Day of Awareness of Food Loss and Waste, the Federazione Italiana Rugby takes the field to show how the power of sport can inspire...